The Rising Cost of Leads in In-Home Sales

For contractors, the math is getting harder every year. Lead costs are soaring across every trade:

• HVAC leads averaging $300-500

• Roofing leads hitting $200-600

• Solar leads reaching $400-800

• Plumbing leads costing $200-400

With marketing costs climbing, maximizing close rates isn't just about growth—it's about survival.

The Problem with Traditional Ride-Alongs

Traditional approaches have three major problems:

1. Limited Visibility.

   • Only see 10% of customer interactions

   • Miss critical moments in the home

   • Can't identify winning patterns (what actually works and what doesn't)

2. Expensive Time Waste

   • Hours spent driving between jobs

   • One rep at a time

   • Key opportunities missed elsewhere

3. Can't Scale

   • Impossible to maintain with growing teams

   • Inconsistent training across regions

   • Best practices don't spread

Win More with AI Ride-Along Software

Leading contractors are seeing dramatic improvements:

• 67% increase in close rates

• 92% increase in average ticket sizes

• More consistent performance

• Better team development

• Reduced training time

See how much increasing your close rates can boost your sales and profit with our ROI calculator. Just input your:

• Monthly leads

• Cost per lead

• Current close rate

• Average ticket size

Many contractors discover they're leaving hundreds of thousands in revenue on the table.

The Future of In-Home Sales Performance

This isn't just a trend—it's how the most successful home services business build lasting businesses. AI ridealong software lets companies to:

• Make the most of every lead

• Scale efficiently and effectively

• Know exactly what works

• Build consistent processes

Ready to win more?

Join the leading home service contractors who are already using AI ridealong software to maximize their in-home sales performance.

Book a Demo to see how AI ridealong software can help your business win more in 2025.