Home improvement teams win more with Craft

AI agents for your contact center, sales team, follow up and full customer lifecycle.

Your AI partner across the entire customer journey

Intake, live scheduling, in-home sales, inside sales, and rep assignment on one context layer, so every stage makes the next one smarter.

AI answers every call, books appointments, and dispatches emergencies 24/7. Never lose another lead to voicemail.

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100%

calls answered

312

booked this week

$84K

revenue recovered

Katie · AI agent Live call

“We're ready to replace the windows on the main floor...”

“I can have a design consultant out tomorrow. Does 2:00 PM work?”

Appointment booked · Tue 2:00 PM

AI coaching during every in-home appointment. Real-time objection handling, personality-matched closing plans, and instant post-call feedback.

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Johnson residence · Window replacement

In-home appointment · 48:12

Live

“We were hoping to stay closer to ten thousand...”

“Totally fair - let me walk you through three ways to get there.”

AI coach

Price-sensitive buyer. Present good-better-best now, lead with $142/mo financing.

Personality: AnalyticalObjection: price Close plan ready

Revenue and voice of customer insights. AI finds what your best reps do differently and why customers buy.

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What should I train my team on this week?Ask

Based on 847 calls this week, focus on financing objections - reps who offer payment options close 23% more.

Top objection: "Need to think about it"

34%

Scorecard impact on close rate

+18%

Best reps mention warranty 3x more

+11%

See Craft in action

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Enterprise-grade, at every layer

Built for the largest home improvement operators, secure by default and proven across multi-location floors.

SOC 2 Type II

Independent SOC 2 Type II audit in progress.

Deployed at scale

From a single location to hundreds. Every rep, every call, and every follow-up coached on one platform.

Dedicated partnership

Enterprise accounts get a team that learns your process and builds around how you already work.

A dedicated AI engineer on every enterprise account, hands-on from first rollout through ongoing optimization.

1,100,000+

conversations analyzed

See what Craft can do for your team

A 30-minute walkthrough, tailored to your operation.