Leading home services companies have grown with Craft
Get to know Craft
The first real-time AI sales engine designed to help home services teams win more deals and recover missed revenue.
In-Home Sales AI
Real-time coaching during customer visits.
Call Center AI Coach
Coach agents on every call. Managers 10x their coaching.
Revenue Recovery Agents
AI that finds and recovers missed opportunities.
Craft Intelligence
Understand and take action from your customer interaction data.
Real-Time Coaching
Win opportunities during the conversation. Not after.
Inside Sales AI
AI-powered follow-up on unsold estimates using conversation data.
Ready to see how Craft can transform your sales process?
Explore CraftSimple to implement.
Impossible to ignore.
See how leading home services companies are using Craft to transform their sales results in weeks, not months.
Turn every in-home visit into revenue
See exactly what drives your highest-performing reps and scale it across your entire team.
Capture Every Conversation
Your reps use Craft during customer visits. Zero workflow disruption, maximum insight capture.
Real-Time Revenue Insights
AI instantly identifies objections, buying signals, and missed opportunities while the conversation happens.
Scale Your Best Performers
Turn your top rep's approach into a repeatable system. Every rep gets the same winning strategies.
Ready to see why 43.9% revenue increases are becoming the norm?
Join Nathan from LevelTech and hundreds of other home services leaders who stopped guessing and started growing.
New software shouldn't take a year to implement.
Here's what you can get done with Craft in just 30 days.Craftin just 30 days.
Get started.
- Connect your CRM and calendar in five minutes
- Upload your sales process in two minutes
- Start recording conversations in seconds
- White glove service onboarding
Get comfortable.
- Recording with Craft becomes second nature
- Coach your team to success
- Get insights from your data
Ask why you didn't start years ago.
- 100% of conversations captured and analyzed
- Win rates are 10% higher
- Net revenue is up 20%
Get started.
- Connect your CRM and calendar in five minutes
- Upload your sales process in two minutes
- Start recording conversations in seconds
- White glove service onboarding
Get comfortable.
- Recording with Craft becomes second nature
- Coach your team to success
- Get insights from your data
Ask why you didn't start years ago.
- 100% of conversations captured and analyzed
- Win rates are 10% higher
- Net revenue is up 20%
Ready to transform your sales?
Try Craft Today
LevelTech
Foundation Repair & Concrete Services
"I can't be on every job, I can't be on every appointment. Craft gives us the tools to improve sales and the customer experience. It's really been a gamechanger."
Nathan Rowton
Founder & Owner, LevelTech
Three* ways we help you win more revenue.
*there are many more, but we thought we'd ease you into it.
Real-time coaching that wins deals
Coach reps during conversations when it matters most, not days later when the deal is already lost.
Revenue opportunities that find themselves
AI agents work 24/7 to spot missed opportunities and coach your team to recover them.
Performance insights that drive action
See exactly why deals close or don't, and know what to fix to increase your win rate.
Ready to stop losing deals to poor conversations?
See How It WorksWho we serve
3 - 50 REPS
Growing Teams
50+ REPS
Large Organizations
Strategic Platforms
Franchises & Private Equity
Who we serve
3 - 50 REPS
Growing Teams
50+ REPS
Large Organizations
Strategic Platforms
Franchises & Private Equity
Features
Revolutionary AI that coaches your reps in real-time during appointments and actively helps them close more deals. The only platform that turns every rep into a top performer.
Real-Time AI Coaching
Get live guidance and objection handling suggestions during active sales appointments to close more deals on the spot
AI Sales Agents
AI assistants that actively help you win opportunities and work alongside your reps to close open estimates
Craft Intelligence
Surface the most important insights from your sales data and get AI-powered recommendations you can actually act on
Smart Lead Scoring
AI-powered lead qualification that identifies high-value prospects and suggests the best approach before you even knock
Revenue Pattern Analysis
Identify exactly what your top performers do differently and automatically coach others to replicate their success
Smart CRM Automation
Automatically capture deal details, customer objections, and follow-up actions without manual data entry
Instant Call Analysis
Get immediate post-appointment summaries with specific coaching points and deal advancement strategies
Winning Moments Library
Build a searchable repository of your team's best sales moments and objection handling for instant access
Frequently Asked Questions
After an initial demo, we set up Craft customized to your sales process. Then once you go-live, each conversation will be scored with our AI tailored to your company process.
Our AI is trained on your specific company, industry, and process to improve results and help you boost sales.
As quickly as 1 hour. Book a call to see for yourself. We've streamlined the process to get you ready to start.
Yes.
It is legal to record conversations.
If you are in one of the following 11 states, you must inform the customer before you do so: California, Connecticut, Florida, Illinois, Maryland, Massachusetts, Montana, New Hampshire, Oregon, Pennsylvania, and Washington.
We take data and privacy seriously.
While the data is stored on our servers (located in the U.S.) for the AI to run, we do not expose the data to third parties and you can delete your data at any time.
See our privacy policy for more.
Initially, reactions vary. Top performers might be hesitant, while newer reps often embrace Craft. The magic happens after a month - reps see significant improvement in their skills, and recording becomes second nature.
Once reps see Craft as "game film" to make every customer interaction better than their last one, and learn from their peers, they realize how valuable it is.
We integrate with Service Titan, Acculynx, and other leading platforms
