Coach every rep, every callScale your best coaching
AI-powered coaching that rides along on every appointment. Automated scorecards, instant feedback, and performance insights across your entire team.
Trusted by 500+ sales managers
Leading home services companies have grown with Craft
Everything you need to coach at scale
The complete AI coaching toolkit for sales leaders
Automated scorecards on every call
Custom scorecards automatically applied to 100% of customer interactions. Track process adherence, objection handling, and closing techniques across your entire team.
Key moment detection
AI surfaces critical moments, objections, and coaching opportunities instantly.
Performance tracking
See trends, compare reps, identify exactly what drives success.
Scalable coaching
Coach 50 reps as effectively as 5
Best practice library
Automatically capture and share winning talk tracks
Team leaderboards
Gamify improvement with performance rankings
Real results from real sales leaders
See how Wilson increased their revenue per opportunity by 31.4% with AI-powered coaching
Wilson
Heating, Cooling, Plumbing & Electrical
"We've used other tools before — techs didn't use them, and we even had a few quit. Craft's real-time AI flipped the script.Techs are hyped. And before we could finish onboarding one team, the others were already asking to go next."
Paul Gryniuk
VP of Sales, Wilson
Coaching that scales with your team
From your first rep to your fiftieth, maintain coaching excellence.
Every call recorded & analyzed
Craft automatically records, transcribes, and scores every sales interaction.
AI surfaces what matters
Skip to key moments. See missed opportunities and coaching points instantly.
Coach with precision
Deliver targeted feedback, track improvement, and scale best practices across your team.
Traditional vs AI-powered coaching
Physical ridealongs
Hours of windshield time
Wasted time traveling between appointments
Reps behave differently
No consistency in appointments when you're not there
Can't be at every appointment
Only able to cover 2% of appointments with physical ridealongs
AI-powered coaching
100% call coverage
Every conversation analyzed automatically
Instant feedback
Reps improve while memory is fresh
Data-driven insights
Consistent scoring and trend analysis
Ready to coach at scale?
Join 500+ sales managers using AI to build champion sales teams.
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