An open letter from our founders:
welcome to the age of AI-first
In home services, we all share the same goal: to provide best-in-class customer experiences.
AI represents an unprecedented new way—not just to achieve that goal—but to redefine it. Our AI-firstplatform is built on a single AI system with three major components designed to transform how you run your home service business.
The first component, our AI Coach, provides real-time, personalized guidance for sales reps during customer interactions 24/7. The second, our AI Assistant, delivers instant, always-on support for sales managers and coaches to monitor and improve team performance. And finally, our AI Analyst provides holistic insights and recommendations for sales leaders to drive strategic decisions to win their markets.
All three learn from every customer conversation to improve the system. That's what makes Craft the only complete AI-first sales engine for home services businesses.
The home service industry is being transformed by AI, and we're proud to be leading that change.
Tal Shub & Alex Wallish
Co-founders
Life at Craft
Behind the scenes: our team, our culture, and the moments that make us who we are - serving our customers and each other
Our Team
We're a crew of engineers, computer scientists, sales pros, designers, and strategists who love building systems that unlock efficiency and deliver high-impact customer experiences.
Our team has built products at Rippling, Tesla, and startups that have created billions in enterprise value across critical industries.
But we're not just here to build software.
We live for helping home service businesses win.
Every professional in the trades deserves tools that help them master their craft. That's why we exist.
The age of AI is here — and it's time to use it to unleash your team's full potential.