Your conversations are a goldmineTurn insights into revenue
The end-to-end AI Sales Engine that captures every opportunity across your entire sales funnel—from first call to final close.
Get started in hours • See results within 30 days
Leading home services companies have grown with Craft
Three integrated products. One unified data layer.
Craft's AI Sales Engine covers your entire revenue lifecycle—capturing every opportunity from first contact to final close.
Call Center
Qualify and book more leads
- AI-powered CSR coaching drives better booking rates
- Revenue recovery alerts instantly flag opportunities
- Automated call reclassification catches missed bookings
- Speed to lead optimization for inbound and outbound
Field Sales
Convert and upsell in-home
- Real-time AI assistance during critical moments
- 10-20% revenue per opportunity improvement typical
- Automated coaching at scale without physical ride-alongs
- Convert and upsell during appointments, not after
Inside Sales/Rehash
Recover unsold opportunities
- AI extracts objections, products, pricing automatically
- Eliminates 20-30 minutes of manual prep per lead
- Sells every unsold estimate alongside your team
- One customer scaling from $400K to $1M+ monthly
Every conversation. One complete picture.
Unlike point solutions, Craft connects every customer touchpoint—from the first inbound call through field sales and rehash. Your leadership team finally sees the complete revenue story with real-time intelligence across the entire sales funnel.
The challenges holding you back
And how Craft solves them with unified AI intelligence
Revenue slipping through the cracks
You can't see where deals are won or lost. No visibility into why customers say no or what drives a yes.
Top performer dependency
Revenue at risk when your best reps leave. New hires take 6-12 months to ramp. Institutional knowledge walks out the door.
Can't scale without breaking
Adding markets means adding headcount. Quality drops as you grow. Physical ride-alongs can only cover 2% of appointments.
Disconnected systems, blind spots
Point solutions that don't talk to each other. Call center data separate from field sales. Rehash team flying blind.
Drowning in manual work
20-30 minutes prepping each rehash lead. Managers spending hours reviewing calls. Teams buried in admin instead of selling.
Flying blind on strategy
Making decisions based on delayed reports and gut feelings. No real-time intelligence on what's actually working in the field.
Real results from real executives
See how Wilson achieved 31.4% revenue growth with complete AI-powered sales intelligence

Wilson
Heating, Cooling, Plumbing & Electrical
"We've used other tools before — techs didn't use them, and we even had a few quit. Craft's real-time AI flipped the script.Techs are hyped. And before we could finish onboarding one team, the others were already asking to go next."
Paul Gryniuk
VP of Sales, Wilson
Get started in hours. See results within 30 days.
Fast, proven implementation across all three products with minimal disruption.
Week 1: Setup & Integration
Connect call center, field sales, and rehash systems. Configure custom scorecards across all products.
Week 2-3: Pilot & Optimize
Run with select teams across each product. Gather feedback and optimize for your specific process.
Week 4: Full Deployment
Roll out complete end-to-end visibility across all teams and see immediate revenue impact.
Point solutions vs. unified platform
Fragmented tools
- Disconnected systems - No unified view of customer journey or revenue lifecycle 
- Manual data entry - 20-30 minutes wasted per rehash lead on prep work 
- Blind spots everywhere - Leadership has no visibility into why deals are won or lost 
Unified AI Sales Engine
- Complete revenue visibility - One platform, one data layer across entire sales funnel 
- Automated intelligence - AI extracts insights and preps leads automatically 
- Real-time executive insights - Know exactly what's driving revenue across every channel 
Your competitors are already evaluating AI
Be the first in your market to deploy a complete, unified AI Sales Engine.
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