Craft is the only AI sales coach for home services with real-time AI sales coaching—helping your team improve at every customer touchpoint, not just in the field or in the home.
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Companies that switched from Siro to Craft














Unlike Siro, which lacks real-time AI sales coaching and focuses only on field sales, Craft provides a complete, real-time AI coaching solution for both your call center AND field sales teams.
See how Craft stacks up against Siro across the features that matter most.
| Feature | CraftRecommended | Siro |
|---|---|---|
In home and field sales coaching, powered by AI | ||
Real-time AI Sales Coaching | ||
Call center coaching, powered by AI | ||
Complete customization | Scorecards, key moments, AI rules | Scorecards only |
Offline mode for low data environments | ||
World-leading transcript accuracy | ||
Near-instant recording processing | ||
Built for home services | Auto repair, political canvassing, healthcare, etc. | |
Easy onboarding and adoption | ||
Door to Door mode | ||
Handles phone call interruptions | Automatically pauses and resumes recording | Must manually restart recording |

Heating, Cooling, Plumbing & Electrical
"We've used other tools before — techs didn't use them, and we even had a few quit. Craft's real-time AI flipped the script.Techs are hyped. And before we could finish onboarding one team, the others were already asking to go next."
Paul Gryniuk
VP of Sales, Wilson
31.4%
Revenue increase per opportunity
Real-time
AI coaching during calls
Join hundreds of home services companies using Craft to book more jobs and close more sales.