What Companies Has Apex Service Partners Acquired? (Updated March 2026)

Overview

Apex Service Partners is the largest residential HVAC, plumbing, and electrical roll-up in the United States. Founded in 2019 by AJ Brown and Will Matson in Tampa, Florida, Apex has grown to 107 brands across the country, generating $1.3 billion in annual revenue and employing over 8,000 tradespeople. The company is backed by Alpine Investors and Partners Group, the latter having participated in a $3.4 billion continuation fund in October 2023 — one of the largest single-business continuation transactions in PE history.

Apex operates as a true buy-and-own platform: unlike partnership models that retain seller equity, Apex acquires majority control and integrates brands into a shared services infrastructure covering recruiting, training, marketing, finance, procurement, and technology. Local brands retain their name and leadership while gaining access to national-scale resources.

Business Model

Apex's acquisition strategy targets established, market-leading residential HVAC, plumbing, and electrical businesses in the top 50 US markets — typically with $5M–$50M in revenue and strong local brand equity. Post-acquisition, each brand joins a shared services platform but operates independently under its local name.

Platform services provided to all partner brands:

• Recruiting & training — national technician pipeline and career development programs
• Call center & marketing — centralized demand generation and inbound call handling
• Finance & accounting — shared back-office, faster reporting and business insights
• Technology & data analytics — proprietary tech stack and data engineering team
• Strategic procurement — national purchasing power for equipment and materials
• M&A support — full-time team dedicated to sourcing and integrating tuck-in acquisitions
• Legal — in-house counsel for all partner companies

Ownership & Funding

Total funding raised: $6.01B (per PitchBook). The $3.4B continuation fund in October 2023 was a landmark transaction that validated Apex as an enduring platform, not a typical 3–5 year PE hold. Partners Group, a $150B+ Swiss alternative asset manager, is the primary co-investor.

Leadership

Apex operates with a lean corporate team (~38 corporate staff per public statements) supporting 107 local brand leadership teams. Each acquired brand retains its own president/GM who runs day-to-day operations.

Portfolio — Known Brands (as of March 2026)

Apex has 107 brands across the platform as of March 2026. The company does not publish a complete portfolio list, but known brands include:

Note: The above represents publicly known brands. Apex has 107 total brands as of March 2026. The majority of tuck-in acquisitions (sub-$10M regional operators) do not generate press releases and are not tracked by third-party databases.

Acquisition Pace & Growth Trajectory

Scale Indicators (March 2026)

• 107 brands across the US
• $1.3 billion annual revenue
• 8,000+ tradespeople employed
• $6.01B total funding raised
• $3.4B continuation fund (Alpine + Partners Group, Oct 2023)
• Active in 40+ of the top 50 US markets
• 50 states coverage (per website)
• Millions of homes served across the platform

Why Apex Is a Craft Target

Apex is Craft's most natural enterprise target in the HVAC/plumbing/electrical vertical — though with important nuances.

The Problem

With 107 brands and 8,000+ field technicians, Apex faces the same sales performance fragmentation problem as every roll-up: each brand has its own sales culture, pricing approach, and close rate. HVAC replacement is heavily sales-driven — a technician presenting a $12,000 system replacement is essentially doing in-home sales. Inconsistency across 107 brands at that scale costs tens of millions in annual revenue.

The Craft Fit

The AI Ridealong product maps directly onto HVAC in-home replacement conversations. The Inside Sales AI (rehash/follow-up) is a strong add-on: Apex brands run thousands of unsold estimates per month across 107 locations. AI-driven follow-up with in-home context is a natural revenue recovery layer.

ServiceTitan Consideration

Apex is a ServiceTitan platform — it's central to their tech stack. Per Craft's ICP guidance: ServiceTitan blocks the Call Center AI product (Avoca/Lace own that channel). Do not lead with call center. Lead with in-home sales coaching (AI Ridealong) and Inside Sales AI. ServiceTitan integration is native for both.

Competitive Landscape

HVAC is Rilla and Siro's primary territory. Rilla has a Home Depot partnership and strong brand recognition in HVAC. The differentiator pitch to Apex: Craft is the only platform that connects in-home call coaching with inside sales follow-up in a unified system — Rilla and Siro do not have an inside sales layer.

Entry Strategy

Go to AJ Brown or Will Matson directly — founder-to-founder. Frame it as: "We work with Express Flooring across their entire field sales org. The same process adherence playbook that lifted their close rate 6 points works for HVAC replacement conversations." Ask for a pilot at one brand (Best Home Services or Frank Gay Services in Florida are the most natural entry points given Tampa HQ proximity).

Key Buyers

• AJ Brown (Co-CEO) — founder, economic buyer for platform-wide technology
• Will Matson (Co-CEO) — co-founder, operational authority
• Brand Presidents at Best Home Services, Frank Gay, Dilling — champions for in-home coaching
• VP Operations / Head of Training (not publicly named) — likely Craft champion at operational level